China's machine tool industry explores diversification of small quantities

From January to July, the cumulative output of metal-cutting machine tools was 420,000 units, down 5.8% from the same period of the previous year. In July, the output of the two types of products in the machine tool industry statistically increased year-on-year, and the increase was small. Other types of products The year-on-year decline in output began to narrow significantly. In August, according to the situation reflected by the machine tool companies, due to the slack season of machine tool sales, the number of new orders has continued to decline year-on-year, and some companies have fallen between 10% and 20%. In this regard, the economy equipment industry prosperity index analysts believe that the room for further decline in the boom in the machine tool industry is relatively limited, the industry will maintain a stable trend in the next period of time.

In general, China is in the process of industrialization, urbanization, and informationization. The market for machine tools, especially CNC machine tools, is in great demand. Relevant experts believe that, driven by relevant industries, the average annual growth rate of CNC machine tools in China will exceed 10%, and by 2015, the national CNC system demand will reach 400,000 sets. However, as far as the current situation is concerned, due to the overcapacity of the downstream industries, the demand for machine tools is unlikely to be greatly improved in a short time. Machine tool companies have already fully estimated this, the inventory level is generally well controlled, and structural adjustment has become the main direction.

Experience shows that changes in demand for the machine tool industry are often accompanied by the pace of industrial development in the country. Due to the rapid development of science and technology in China and the acceleration of the transformation and upgrading of manufacturing industries, new requirements have also been put forward for the machine tool industry. The personalization of domestic processing objects has become more prominent and the frequency of manufacturing object updating has accelerated.

In recent years, the machine tool industry has attached importance to the research and development of new products, and has developed more than 400 kinds of new copyright products each year. According to statistics, China's machine tools ranks among the top in the world. China's forging equipment, electrical processing and other special processing equipment, gear processing equipment can be said that the full range, superior performance and characteristics.

At present, whether the machine tool industry can achieve product diversification and small-batch production has become an important focus for winning market share. Faced with new market demands, Shenyang Machine Tool Group has accelerated its adjustment strategy and focused on grasping opportunities. Its practical results can provide some inspiration for the industry.

Selling machine tools can open 4S shops like selling cars. In 2011, after Shenyang Machine Tool Group became the world’s largest machine tool manufacturer, it did not choose to continue to expand its production scale. Instead, it aimed its development goals at the market-oriented production service industry. The establishment of a machine shop 4S shop aims to change the traditional single sales machine model to meet the customer's immediate needs. With this new marketing model, companies can not only better understand customer needs, provide them with suitable products and services, but also enable companies and customers to achieve a win-win situation. Shenyang Machine Tool Group noticed that some customers pay more attention to the simple use of the machine tool and did not fully utilize the performance of the machine tool. The service of the machine tool 4S shop is to reverse the real needs of the customer and help the customer solve practical problems in production.

Shen Xiyou, chairman of Shenyang Machine Tool Group, explained that nowadays companies are no longer satisfied with simply providing equipment and maintenance for their customers. Instead, they are committed to being close to users. While developing products, they also set process flows and develop equipment according to customer needs. Machine tool companies are changing from simple machine manufacturers to full-service solution providers, and have gradually shifted from selling machine tools to selling services. Only by merging product sales with selling services, and maximizing service value based on obtaining the most lucrative profits in the industrial chain, can the entire machine tool industry be further developed.

"R & D must focus on customer needs, intelligence is the core, compared to who can provide more rapid personalized services to see who can meet the intelligent, personalized manufacturing to achieve batch." China Machine Tool Network believes.