Chinese LED companies dig deep into Southeast Asian markets
In recent years, many emerging markets in Southeast Asia such as Vietnam, Thailand, and Singapore have received much attention from Chinese lighting companies, and their attention has even been comparable to or exceeds that of Europe and the United States. In the path of Chinese enterprises entering the international market, compared with mature markets such as Europe and the United States, Chinese companies may have more opportunities to bypass trade barriers and other shoals in Southeast Asia, and explore a field that has not yet been reclaimed in this new continent. The road to development.
How big is the cake?
The International Energy Agency has predicted that with the continuous growth of the economy in Southeast Asia, regional energy consumption will double between 2010 and 2020. Energy conservation will thus become one of the most concerned issues in the development of the region. A report by the European Chamber of Commerce on Sustainable Development (EuroChamSustainabilityCommittee) entitled "Southeast Asia Energy Conservation Market Potential" shows that the energy consumption per unit of GDP in Thailand, Indonesia, Vietnam, Malaysia and Singapore is 31% higher than that of the United States. Germany and Japan are 86 higher than the UK. Energy saving has become an urgent issue facing the region.
In terms of energy-saving lighting, relevant data show that the total size of the lighting market in Thailand in 2012 is about 250 million US dollars, of which LED accounts for about 12. It is estimated that by 2015, the penetration rate of LED lighting in Thailand will increase to 45 or more; India 2012 The LED lighting market is about 100 million US dollars. It is estimated that by 2015, India's LED lighting market will reach 470 million US dollars, and the compound annual growth rate will reach 40 or more; according to the draft of the National Urban Development Plan 2011-2020 announced by the Vietnamese government, 2015 In the year, the national urbanization level will reach 38. In addition, the sales of LED TVs in Vietnam increased from 20 at the beginning of the year to 66 at the end of the year, and the growth rate was rapid.
Intensive cultivation: analysis of major market characteristics in Southeast Asia Thailand: Government Project Zero Tariff Thailand is the second largest economy in Southeast Asia, and its LED lighting industry is growing rapidly. At present, the Thai government is actively carrying out LED lighting projects, and the demand for LEDs has increased. At present, Chinese LED companies can enjoy zero tariffs when they export to Thailand as long as they obtain the certificate of origin in China. However, the light source products exported to Thailand must be verified by the Thai certification system. In addition, some remote local community infrastructure in Thailand has not yet developed, so LED companies can also consider exporting portable devices such as LED emergency lights and flashlights to the country.
The rapid start of the LED lighting market in Thailand has benefited from the unique energy-saving and environmental protection advantages of LED new light sources. On the other hand, the Thai government is also actively guiding and vigorously promoting the application of new LED light sources. In 2011, the Ministry of Internal Energy of Thailand, the National Highway Office, the Rural Road Department and the Promotion and Administration Department jointly promoted the use of LED bulbs to replace the original street lamps and public places. Driven by strong economic growth and the promotion of the government, the construction and renovation of stadiums, municipal squares, roads, airports, campuses, supermarkets, banks, etc. are in full swing, and the LED lighting market in Thailand can be expected.
India: Government subsidies reward international manufacturers Strong Indian national lighting products have nearly 80 from China, the Indian government is currently planning to increase the proportion of traditional lighting systems into LED lighting systems, and its LED lighting market growth is mainly from government projects, such as LED street lights The replacement, government orders accounted for as much as 51% of the total LED orders. On the other hand, non-domestic lighting such as downlights and industrial use is also accelerating the introduction of LED light sources.
In order to promote the development of the LED industry, the Indian government has taken two measures. First, the LED chip factory is included in the incentive regulations. The industry can enjoy a 20% refund subsidy for the construction cost, but the initial investment should not be less than 50 million US dollars. Foreign investment is applicable to encourage the establishment of semiconductor chip factories in India. Second, according to the official preferential market access policy, the government procurement case will provide 50% of the number to local LED related product manufacturers (product value must be increased by 50).
Chairman of the Indian Institute of Lighting (ISLE) Gu Shan. Mr. Ag said that India's lighting power consumption accounts for 20% of the country's electricity consumption. The largest users of LED lighting are government, commercial and industrial sectors. The proportion of street lamps in the LED market is about 60.
At present, most of the LED chips in India are still from Philips and Nichia. Among them, Philips has a market share of 65 in the Indian lighting market. The blue chip market is also dominated by foreign manufacturers, including CREE, Nichia, Samsung and Osram, but now the factory The products of Jingdian and Yiguang also started to appear in the Indian market, but the current market share is still relatively low.
Vietnam: Urbanization accelerates infrastructure investment In the next decade, Vietnam plans to invest a total of 60 million US dollars in roads, airports, ports and other public transportation networks. By 2020, the total investment in the old town renovation project will reach 90 million US dollars. The Vietnamese government is currently developing plans to develop commercial projects such as hotels, resorts and other recreational activities.
The Vietnamese government has replaced old-fashioned traditional lighting facilities with new energy-saving appliances since the beginning of 2011. According to the plan, after 2014, the use rate of LED lamps in Vietnam will reach 50 or more.
The acceleration of urbanization in Vietnam will greatly increase the demand for indoor and outdoor lighting products, thus ushering in the golden period of development of the lighting market.
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