How can a parts and components company take advantage of the "network"?

Someone said: "The wind is coming and the pig can fly." "Internet" is this gust.

Since Li Keqiang’s “Internet” action plan was put forward in the government work report, the gust of wind has grown. All walks of life have wanted to make the "pig", and auto parts companies in the process of transformation and upgrading naturally cannot afford this opportunity.

On August 7, the Ministry of Industry and Information Technology identified 100 companies as “Pilots for Innovative Internet and Industrial Integration in 2015”, including seven auto parts companies, namely Anhui Zhongding Seals Co., Ltd. and Beijing Foton Cummins Engine Co., Ltd. , Chongqing Weichai Engine Co., Ltd., Tianjin Automotive Mold Co., Ltd., CITIC Daika Co., Ltd., Weichai Power Co., Ltd. and Juwan Co., Ltd.

These auto parts companies will explore how to use the Internet's development model to achieve smart production and intelligent management and other projects, these topics are also the direction of the auto parts industry is exploring and efforts. So, standing on the "Internet" air, how auto parts companies seize opportunities and take advantage of it?

"Internet" is an export of parts and components enterprises

Knowing this, we must know why.

Auto parts companies must use the "Internet" to know what the "Internet" means. In general, the "Internet" is the "traditional Internet industry," the use of information technology and Internet platforms, allowing the Internet to integrate with the traditional industry in order to create new development opportunities. In the "Guiding Opinions on Actively Promoting the "Internet" Action" issued by the State Council on July 6, "Internet" collaborative manufacturing, "Internet" e-commerce, and "Internet" convenient transportation are amongst the most important action plans. Auto parts are closely linked.

The automobile and auto parts industry is an important embodiment of the comprehensive strength of the manufacturing industry. It has the characteristics of long industry chain, wide coverage, high coordination requirements, and strong driving effects. At present, the concept of Internet vehicles is very popular, and auto companies have adopted Internet thinking to build cars. This will inevitably require auto parts companies to produce automation equipment, intelligent manufacturing and management, circulation such as spare parts transportation, sales and after-sales services, etc. Actively integrate with the Internet. "Internet" is a huge industry that can be "landed" for auto parts enterprises. This is not only an industrial chain, but also an industrial network. The real value of the Internet is to combine with the physical industry and return to building the competitiveness of the physical industry. Therefore, the “Internet” is an export of auto parts companies for transformation and upgrading. Whether it is the expansion of e-commerce, the layout of car networking and big data, or smart manufacturing, intelligent management, the main part is auto parts companies that embrace the Internet. The ultimate goal is to use the Internet's innovative thinking, innovative methods and innovative models to support each other and accelerate cooperation so as to realize the transformation and development of the auto parts industry.

"The Internet auto parts" of five modes <br> <br> the Internet as if it were the auto parts business to take off. At present, many parts and components companies are actively exploring and hope to achieve the transformation of traditional enterprises through the Internet. The reporter sorted out the current cases of auto parts companies embracing the Internet and found that they can be classified into five modes.

The first model is the networking of parts and components companies and actively caters to the "Internet." There are many companies that adopt this model. For example, Xingmin Steel Barrel acquires 51% equity of Wuhan Intime Group and expands the car networking and big data business; Jingu Shares shares 12.5% ​​of the equity in Shanghai Language Circulation; Titanium horse information 11.88% equity, intends to enter the field of car networking; giant wheel shares to promote the implementation of the "Internet" and the big data services real economy, invest 150 million yuan to participate in the reorganization of the Institute of Computing Technology Institute of Chinese Academy of Sciences.

The second model is the establishment of "Internet" funds to seek investment and merger and acquisition opportunities. The typical representative of this model is Zhongding, which jointly initiated the establishment of Tian Pu Zhongding “Internet” fund jointly with Shanghai Tian Pu Asset Management Partnership, mainly for the investment and acquisition of O2O service projects in the automotive aftermarket.

The third model is to establish an Internet data platform to provide data and technology sharing for component companies. Archimedes Advanced Technology Network is a manifestation of this model. Through its core products and services such as Advanced Technology Package (ATT) and Advanced Technology Services System (ATS), it is able to continuously deliver European and American products to the Chinese manufacturing industry with panoramic images and big data. Advanced technology, patent achievements and professional talents.

The fourth mode is to build an e-commerce platform for component product sales and services. Tire companies, automotive parts with fragile and easy-installed features, and auto parts companies facing the aftermarket are more explored in this area. For example, Fengshen Tire opened stores in Jingdong and Tmall and opened WeChat public number, Michelin established official Chika, the flagship store, and Longsheng Technology actively construct e-commerce sales platforms.

The fifth model is cross-border cooperation with Internet companies and the implantation of Internet genes. There are also many typical examples of this model. For example, Delphi, an international auto parts supplier, and Baidu cooperated with Baidu on vehicle connectivity. Cooper Tire and U.S. e-commerce service platform on the Internet have signed a cooperation agreement to explore the O2O tire e-commerce model. .

Seize the opportunity to achieve rapid development

Although auto parts companies have derived five models from the Internet, the “Internet auto parts and components” are still in the initial stage of development. The modes of exploring and using the Internet by various companies are not very clear and they are still in the process. Try to explore the period.

For the five models, parts and components companies have different application directions to the Internet, but overall, these directions mainly focus on e-commerce and car networking applications, mainly including the sales of parts and components, and the development of car networking products. , big data acquisition, etc. From production, sales to circulation, the entire industry chain's Internet system has not yet been established.

Even so, auto parts companies should not be discouraged. They must actively try to seize the opportunity to ride the “Internet” gust, promote industrial restructuring, and accelerate the transformation and upgrading of the company. The auto parts companies that are on the air are of course going to do the pigs that fly up, but they must strive to improve their capabilities and ensure that they can fly freely even if there is no wind.

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