Under the rapid development of e-commerce and new retail, a new round of retail consumption upgrades have sprung up, and the demand for decoration and lighting of shops has become larger and larger. The rational design and layout of lighting space can not only create art. The atmosphere can also effectively attract people and seize the hearts of consumers. Under the rapid development of e-commerce and new retail, a new round of retail consumption upgrades have sprung up, and the demand for decoration and lighting of shops has become larger and larger. The rational design and layout of lighting space can not only create art. The atmosphere can also effectively attract people and seize the hearts of consumers. Recently, the NVC Lights Store's Beauty Commercial Space Lighting Design Masters Sharing Conference was held in Shanghai. The elites from fashion, catering, fashion, home, design and lighting gathered together to discuss the business under the new retail wave. Lighting design aesthetics. International big coffee gathered, talk about shop lighting design after many years of shock and shuffling of e-commerce, timely transformation of physical stores to withstand the impact of e-commerce, typical representatives are ZARA, 7-Eleven, Pangu dining, 57 degrees Xiang , Haidilao, MUJI, etc., these physical stores in the new retail format have quietly rise and dominate. At this master sharing session, ANDY, the industrial design director of NVC Group, said that each store has unique needs for lighting. Different styles and regions use different light colors and illuminances. After scientific lighting design, the space is light and dark. Contrast, to achieve a comfortable, harmonious lighting environment, to make consumers happy shopping. According to ANDY, shop lighting design needs to be layered. The brightest area is in the window, followed by the wall booth. For example, the window is 10 times A, and the wall needs 5 times A brightness. The biggest focus in the store is the front desk, which is 5 times A, and adapts to the human vision through the difference in brightness of the lights. The second aspect is the color temperature of the light. It is necessary to consider the color rendering index. Generally, the casual clothing is made of three-line KA, and the color rendering index is high. Especially for the red products, the R9 must be 85-90. In general, good store lighting design, the level is the most critical, just like sketch, the sense of hierarchical space is particularly important. Yann Jahn, CEO of Debelle de Montby Associates, said that the lighting design of retail stores, the proportion of emotions, if the lighting is not beautiful, then your design is useless, in his designs such as Versace, LV and Emotional lighting is a top priority in many private homes, restaurants, and retail. Yann Yahn said that designers are more of a dreamer, helping others to realize their dreams, to feel empathy with customers and to understand them. Maxim, chief design and retail officer of HMY Group, said that designers should not only make space better, but also help customers solve image problems. Today's designers are a creative leader. If the solution is not creative, there is no change to the retail store. Therefore, a designer, he must have four major abilities, one will do research; the second is to understand business emotions, design things not only to be beautiful, but also economically applicable, to enable enterprises to survive; third, to understand design methodology, is design The work can attract consumers; the fourth is technology, he can create an experience, can participate in the interaction with the merchant when the consumer enters the store, lighting design is a very core area of ​​technology. It is understood that the specific requirements for lighting effects vary depending on the location and scope of use of the store lighting. In design, NVC store lighting accurately grasps the principles of electrical, light source, lighting, illumination, color temperature, etc., and flexibly uses certain sociology, psychology, aesthetics and other knowledge, not only can grasp the customer's heart well, but also the brand's Personalized, professional and artistic, it also brings consumers the ultimate experience of technology and art. NVC's light, giving commercial space lighting vitality as a leading enterprise in China's lighting industry, commercial lighting has always been the advantage area of ​​NVC, providing professional, high-quality, artistic and integrated lighting application products and solutions for many users at home and abroad. . Wang Tao, vice president of the National Sales System of NVC Group, said that it is a general trend to provide customized and personalized lighting solutions and products for commercial space. In response, NVC has launched intelligent store lighting products, such as smart clothing lighting, with data. Collection, light color adjustment, light color adjustment in spring, summer, autumn and winter. Wang Tao said that whether it is the innovative research and development of store products, or the deepening and development of market brands, NVC has been working hard. The brand value has increased from more than 10 billion to 20.685 billion yuan. Looking forward to the future, NVC will adhere to the brand concept of professional science and technology light, and use technology and innovation to achieve a win-win situation. It is understood that in recent years, NVC lighting products have been applied in major projects at home and abroad, including major projects in the Beijing Olympic Games, Guangzhou Asian Games, South Africa World Cup, Shanghai World Expo, London 2012 Olympic Games, and Shanghai Hongqiao Airport Hub. Lighting equipment shines. In the store field, Beijing Wangfujing, Intime Department Store, Shenzhen Maoye and Beijing Kunlun Club have many important landmark projects, which have created a commercial atmosphere and increased the value of commercial space. At the same time, it has also reduced operating costs, attracted attention and triggered The benign ecology of consumer behavior.
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