With the continued growth in the number of car ownership in China, the tire industry has become one of the biggest beneficiaries. Tire companies started a new round of channel expansion, and Michelin, Gyton Tire, and Hankook Tire all made efforts. Michelin has even invested huge sums to upgrade Chi Chia Retail Academy to cultivate senior technical personnel for distributors, in the hope of eventually creating a new service benchmark in the automotive aftermarket.
Recently, the 1688 car service station of Jiatong Tire opened its doors in Shanghai. Li Xiu-ri, the newly appointed head of Hankook Tire China, said: "Hankook Tire's retail outlets for passenger cars will increase from 1,100 to 1,400, and hope to increase the share of Hankook Tire's replacement tire market in China to three years. One, with an annual sales volume of 6 million.†It is directed at the current first Michelin tires.
It is understood that Michelin tires intend to accelerate growth. Liao Chuhang, manager of the Michelin (China) tire and light truck tire replacement market channel, said: “Michelin has more than 6,300 retailers in China, and it is in a pyramid structure. About 2,000 of them are “top customers†(including Chiba stores), and seniors. Customers, junior customers.If you count 4S shop customers, Michelin's distribution network in China is about 11,000 to 12,000.†According to Michelin China's plan, Chijia is the core of its business expansion. Although there are only 800 stores in Chijia, its total sales account for one-third of Michelin's total sales in China. Du Weili, Michelin (China) sales director of the replacement market for passenger cars and light truck tires, told the reporter: “The Chijia store will grow at a rate of 150 new stores each year.†Currently, Chijia Networks is more concentrated in coastal provinces and cities, and the future Plans to force third- and fourth-tier cities.
Bridgestone tires are actively expanding their sales network. It is reported that at present, Bridgestone tires have more than 270 car wings shop, and its core channels have reached more than 2,000. Jiatong Tires, which had been criticized as slow-paced, entered the peak period of channel expansion. At present, Giti Tire has more than 7000 professional retail stores in China, of which about 1,700 service stations are the most comprehensive service types, but it plans to build 10,000 specialized retail stores nationwide within two to three years.
In the pursuit of high growth in the sales network, Michelin China has found a large gap in talent. Du Weili said: “The biggest concern for the entire automotive aftermarket is the reserve of talents. It is estimated that there will be about 1 million talent shortages in the automotive aftermarket. With the increasing number of newly-listed vehicles each year, the aftermarket needs to master advanced technical talents. It is more obvious that 10 years ago, mastering general automotive knowledge and technology was almost able to serve 90% of the models on the market, but the complexity of today’s automotive electronics equipment has increased, resulting in highly skilled and knowledgeable people. Demand has also increased dramatically.†To this end, Michelin has newly upgraded Chi Chia Retail Academy, which is also the first professional auto repair training college to offer comprehensive, standardized and systematic training services in the field of automobile aftermarket. Liao Chuhang said: "Here, we have built a systematic training platform, according to each person's different conditions, where different positions, the development of learning paths, learning methods, and then conduct skills certification to ensure the effectiveness of training to completely solve Talent reserve problem.†Du Wei Li said frankly: “The fast development and quality improvement of the Chijia store should be regarded as the same. This is Michelin's original intention to establish the Chiaigao Retail Academy. Michelin hopes to completely track the learning, progress, and growth of all Chia Plus employees. , so that the progress they have made in each stage of growth and the skills they possess in taking on the duties can be certified. This will also help us to provide better services so as to achieve a balance between speed of development and quality of development." The newly upgraded Chicha Retail School will annually train more than 3,000 professionals for the Chinese automotive aftermarket.
Insiders pointed out that with the rapid growth of the Chinese auto industry, the future tire industry competition will shift from simple price competition to service warfare. By then, in the tire aftermarket competition, brand appeal and service quality will play an increasingly important role.
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