Changing the vehicle assembly into a component betting Beijing Hyundai "change strokes" Hyundai Motor and Beiqi Holdings have only been cooperating for only one year. Looking back at this year's good record, the two companies should still be immersed in a honeymoon. However, during the year, doubts about the DDK (full vehicle assembly) model have been a lingering cloud of Beijing's modern times. In the second half of the year, the cooperation between Beiqi Holdings and Daimler-Chrysler caused a rift in the marriage, and Hyundai Motor Co. protested indignantly. Since the beginning of the cooperation, Hyundai Motors had signed an exclusive agreement with Beiqi Holding to produce a family car. However, Beijing Auto Holding Co., Ltd. did not seem to care about the protests from South Korea's Hyundai. Bei Qing Chairman An Qingheng said in an informal conversation that “Shanghai and Changchun can have several partners. Why can't we?†Not to mention, Beijing Automotive Group Corporation The cooperation with Daimler-Chrysler was earlier than the 20-year contract between Hyundai Hyundai and Beijing Auto Holdings. The cooperation between Beijing Automotive and Chrysler began in the 1980s. In 1984, Beijing Jeep Automobile Co., Ltd. (BJC) was established. This is a joint venture established by the Beijing Automobile Factory and the original American Automobile Company. In 1987, the then Chrysler Company merged with the American Automobile Company and also acquired the latter's shares in BJC. In 1998, Daimler acquired Chrysler for $35 billion and established Daimler-Chrysler. However, it cannot be denied that it is precisely because of the development of Beijing’s modernization that Beiqi Holdings has also become more attractive. Perhaps Mercedes-Benz eventually landed in Beijing. It cannot but be said that it was influenced by the modern demonstration effect of Beijing to some extent. Hyundai: Learning Samsung's emphasis on investing in complete vehicle assembly to bet parts. In fact, South Korean Hyundai has not blindly stuck in the accusations against Beijing Auto, in the face of the modern Zhangjiagang project's unfavorable progress and the shadow of Daewoo’s defeat in Yantai, Beijing Hyundai’s current The business is in good condition, and the production and sales of 50,000 vehicles a year are not a problem, and to a certain extent, it has changed the impression of the "cheap, no good goods" left by Korean cars in the past. The achievements of Beijing Hyundai in 2003 were brilliant. For the big Korean companies that lost too much blood, in 2004, the Chinese automobile market was undoubtedly a life-saving straw. Samsung Electronics and other medium-sized companies have shown little dynamism compared to the only remaining modern group, especially in the Chinese market. Samsung has gained a lot, which cannot but shake the modern giant. In April this year, Ssangyong Motor revealed through the reporter for the first time that it would take all its production lines to China because South Korea’s market and investment costs are no longer favored by big companies. A clear shift can be found in studying the pulse of South Korea's economy. The iron-triangle relationship between large corporations, banks, and governments is loosening, and the support of small and medium-sized enterprises has become the mainstream. An expert on the Korean economy said: “After Roh Moo-hyun’s government came to power this year, the era of blood transfusions to big companies is basically over.†Korean media even believes: “The risk and export of Korean industries when the Korean nuclear crisis is not over Capabilities are affected, and the economic growth rate in 2003 will be further reduced by one percentage point. The Chinese market with a water supply must be taken seriously.†Although Samsung’s mass consumer market is different from modern high-end cars, Ssangyong’s spokesperson also believes “We and Hyundai do not "The same", but the performance of the two companies in the IT and automotive fields is enough to make modern clear - we must increase investment and seize the Chinese market. Beijing Hyundai is a rare opportunity for modern Korea. Beijing Hyundai Motor Co., Ltd. was established on October 16, 2002. It is the first joint venture project approved by the Chinese government for auto production after China joined the World Trade Organization. The project has received strong support from the country and Beijing Municipality and attached great importance to it. It has been identified by Beijing as a leading project to revive Beijing's modern manufacturing industry. Beijing Modern Deputy General Manager Guo Qian stated that Beijing Hyundai will become a base of the same size as Hyundai Asan’s factory in Korea, and the degree of automation will remain a leading position among domestic counterparts. In fact, the implication behind this is that the ROK must regard Beijing Hyundai as its largest overseas base. On the one hand, because Beijing Modern is indeed expanding rapidly, the attention and joy of the Beijing Municipal Government will bring more benefits; on the other hand, it will also be pressured by many competitors in the Chinese market. After nearly one year of hard work, Beijing Hyundai has achieved a total investment of over 5 billion yuan through social financing and other channels, and will complete an annual production plan of 50,000 vehicles. According to statistics, Beijing Hyundai will realize sales revenue of 9 billion yuan in 2003. From January to September, the contribution rate of the Beijing auto industry to the city’s industrial growth reached 47.2%. This means that nearly 50% of industrial growth comes from cars. During the same period, the output of automobiles reached 245,000, an increase of 99.1%, setting a peak in the history of Beijing's auto production. The output of cars was 49,900, an increase of 12 times. The output value of Beijing's auto industry already accounts for 12% of Beijing's total industrial output value. The Beijing Municipal Government also regarded this Beijing Tianzi No. 1 project as very important. An annual output of 500,000 gearbox plants was approved at a very fast pace. Xu Hsienyi, chairman of Beijing Hyundai Motor Co., Ltd. optimistically predicts: “In the next few years, this high-level economic contribution of Beijing Hyundai will show a geometric progression with the doubling of production and sales capacities.†These signals are Stimulate Korea's Hyundai: The project in Beijing has great potential for value-added, and the risk from the government is small.
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