China's auto industry will usher in the next gold for 10 years

On September 17, the first Global Automotive Forum successfully concluded in Chengdu. Wang Xia, head of the forum’s organizing committee and chairman of the Automotive Industry Committee of the China Council for the Promotion of International Trade, believes that after the financial crisis, the global economic center of gravity has shifted from the “Washington consensus” economic system led by the United States to Asia represented by China. As the country shifts, a genuine "Beijing Consensus" is forming. And for the Chinese auto industry, it will usher in the next golden decade. The independent brands will complete the process from "Made in China" to "Created in China."

Chinese cars are going from big to strong

"China's auto industry has completed the process of growing from small to large, and is gradually achieving a leap from weak to strong." Wang Xia said that at present, China's auto market has begun to transition from emerging markets to mature markets, not only the rapid development of the market, auto consumption. The demand changes quickly. Under the background of the global economic crisis, the global automobile industry will transfer to China and some emerging economies. For the Chinese auto industry, it brings a very rare historical opportunity.

“Under such a backdrop, China’s vehicle ownership has also grown at an alarming rate and will continue to expand. China’s autos have undoubtedly become a bright star in the world’s auto industry.” Wang Xia believes that Chinese auto companies need to do most at present. , is to firmly develop independent innovation, but also to do a good job in joint ventures and cooperation; accelerate the research and development of energy saving and environmental protection technologies and new energy vehicles; further promote the merger and reorganization of enterprises, expand the scale of the company; at the same time note the importance of the company's product quality , Branding efforts. Only in this way can China transform from a "car big country" to a "car powerhouse."

Domestic brands are inevitable in the world

The process of global economic integration is getting faster and faster. The development of China's auto industry will inevitably take the path of internationalization. But how?

“Can not simply repeat the road of the Japanese and South Korean automotive industry to rely on the development of the American market. We should start from the emerging markets and developing country markets.” Wang Xia reminded Chinese auto companies that in international trade, with the degree of internationalization of Chinese companies To increase, there will be more and more trade disputes or trade frictions. We hope that companies can make full preparations.

China is undergoing mergers and acquisitions, the general trend of the alliance, Geely Group recently acquired the famous brand Volvo is a landmark event. Wang Xia believes that the future of China will have more such things happen, and this is a trend that the world is experiencing. In addition to mergers and acquisitions between manufacturers, the integration between suppliers is also a future attempt, because the first-tier, second-tier, and third-tier suppliers have differences in each level, but overall, they still have mutual Linked, it can be integrated through strategic cooperation.

There is no competition without excess capacity

As we all know, China’s auto production was 15 million vehicles last year, but sales were only over 13 million vehicles throughout the year, and over 1 million excess capacity was generated. If the Chinese auto industry is bound to take the path of internationalization, will the issue of overcapacity be aggravated?

"This is not just a problem in China, but the world is facing industrial excess capacity." Wang Xia said that this is a challenge, but if there is no excess capacity, then there is no competition. "For automobile manufacturers, as a corporate strategy, it is a normal choice for capacity planning.

It is normal to have a certain overcapacity. This is a market situation and it is impossible to control it. “Wang Xia believes that the automobile industry is a capital and technology-intensive industry. If there is no scale, the cost will not fall. It is normal for companies to increase production capacity in order to reduce costs, and there is no need to expand this topic.” After all, the auto industry It is a competitive industry that ultimately wins through competition. Automobile manufacturers want to win the competition, and efforts to reduce costs will be one of the effective means."