The growing demand for food in the world has spared Brazil’s agrochemical market from the impact of economic recession. The Brazilian agrochemical market, which is in a mature and stable stage, is expected to continue to grow in the next five years. However, the increase in raw material prices and the dependence of raw materials on imports have slowed down the growth rate. The US growth consulting firm Frost & Sullivan conducted a detailed analysis of the Brazilian agrochemical market in a study published in January this year.
Big market demand for agricultural powers The Brazilian agrochemical market is divided into two parts, the fertilizer market and the plant protection chemicals market. Fertilizer markets including nitrogen fertilizers, phosphate fertilizers, sulfur fertilizers and potash fertilizers are at a relatively mature and stable stage; the market for plant protection chemicals including fungicides, herbicides, insecticides and other major herbicides is now undergoing changes due to technological innovations. stage.
Brazil has vast farming land and the climate is suitable for agricultural development. The third and fourth quarters of the year are the farming seasons in Brazil, and the demand for agrochemicals is relatively large. During this period, the prices of agrochemicals tend to increase by 10% to 15%, depending on the logistics distribution, depending on the planting type. It depends on the type of pesticide used.
In 2009, Brazil’s agrochemical market revenue reached US$19 billion, and this market will maintain steady growth in the medium and long term.
Increase in the proportion of fertilizer consumption Frost & Sullivan believes that the following five factors are conducive to the development of the Brazilian agrochemical market. First, Brazil currently consumes 6% of the world's chemical fertilizers, and this proportion will increase further: the world will increase about 75 million food consumers each year, and the low-income people in Brazil will continue to increase their food consumption capacity. These two factors are driving Brazil's grain exports and the growth of the agrochemical market. Second, with the continuous development of the Brazilian economy, the income gap between the lower and middle-level nationals has decreased, and the new consumption model has boosted the demand for food, which in turn has led to the development of the agrochemical market. Thirdly, investments from both domestic and foreign countries are increasing. For instance, two large multinational corporations, BASF and Dupont, have increased their investment in Brazil's business, while Brazil’s domestic investment is also increasing. In 2009, the Brazilian government formulated a national fertilizer plan to reduce domestic agrochemical deficits. The Brazilian government also plans to establish partnerships with countries that have good expertise in agrochemicals, such as Russia, to obtain technology transfer. Fourth, Brazil is conducting related research on genetically modified crops to increase grain production and increase the efficiency of sugarcane ethanol fuel. The introduction of genetically modified crops has changed the type and quantity of pesticides used, requiring pesticide companies to implement product innovation strategies, which in turn will promote the innovation and diversification of the agrochemical market. Fifth, in the past few years, the Brazilian agrochemical market began its industrial integration. With the recent acquisition of Bunge Fertilizantes' domestic business by Brazilian miner Vale, the entire agrochemical market will be more concentrated.
At the same time, the Brazilian agrochemical market faces the following challenges: First, agrochemical formulators face tremendous pressure from raw material suppliers on product prices and sources of supply; secondly, the price competition among generic manufacturers makes the market for plant protection chemicals Prices are lower, and customers are more sensitive to prices. Third, as the national income of Brazilians increases, there is a growing number of objections to the use of pesticides. In addition, pests produce resistance to certain active ingredients, forcing pesticide companies to increase R&D spending. Finally, The Brazilian agrochemical market is at a mature stage and the growth rate is slowing down. This trend will continue for 5 to 7 years.
The high dependence on imports is the most serious problem facing the Brazilian agrochemical market. In addition, weak infrastructure and bureaucratic registration procedures have delayed the time to market for new products. The government's lack of support for small and medium farmer subsidies and the lack of financial credit support will limit the development of the Brazilian agrochemical market.
The competitive landscape has formed There are more than 100 companies in the Brazilian fertilizer market, of which 20 are dominant. In 2009, sales of companies with revenues exceeding US$500 million accounted for 86.2% of the total market. These companies include Binge Fertilizers, Fertilizantes Heringer, a manufacturer of nitrogen, phosphorus and potassium fertilizers, Fosfertil, a supplier of raw materials and chemicals, and Yale, a global company with approximately 600,000 tons in Brazil. / Year's NPK capacity.
The types of competitors in the Brazilian plant protection chemicals market are multinational corporations that concentrate on patented products, imitation formulation mixers and distributors, of which transnational corporations dominate this market. Market leaders include Syngenta, Bayer CropScience, Monsanto, BASF, DuPont, Dow Agro and Milenia. In 2009, the top ten companies accounted for 87.2% of Brazil's market share.
In the Brazilian agrochemical market, there are still many growth opportunities to be explored: logistics and distribution needs to be improved to increase market competitiveness; the Brazilian agrochemical market is at an advanced stage, and improved and more efficient production processes are playing a role in maintaining competitiveness. It is of vital importance that innovative companies with cost-effective advantages will become market leaders; companies that can provide logistics solutions have a competitive advantage throughout the agrochemical market; they are committed to traditional export commodities (such as soybeans) and improved. Companies that produce sugar cane will rely on Brazilian agrochemicals for higher income.
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