In 2010, although the international market environment is still complex, China National Heavy Duty Truck constantly taps into international emerging markets, and international market development has shown a good momentum. On April 27th, the first batch of 500 HOWOA7 tractors from China National Heavy Duty Truck was shipped to Qingdao in Venezuela. This is the year after China National Heavy Duty Truck has harvested multiple orders from markets in Africa, Central Asia, Southeast Asia, and South Africa. A big one. It is reported that in the first half of this year, China National Heavy Duty Truck has exported more than 4,000 vehicles, which is close to the level of last year.
In the past few years, China National Heavy Duty Truck has vigorously implemented its internationalization strategy. Faced with the impact of the international financial crisis, China National Heavy Duty Truck Co., Ltd. firmly seized the main line of transfer mode and structural adjustment to further enhance the market competitiveness of enterprises and expand the export market.
Based on the successful experience of domestic market network construction, in the past two years, Sinotruk integrated the characteristics of the local market, actively promoted the construction of an international marketing service network, and selected powerful dealers or manufacturing companies as partners to rely on them. The power quickly formed a marketing service network. Sinotruk provided technical, spare parts, data, special tools, training and other support for it. At the same time, the selection of excellent professional and technical personnel to guide the customer's after-sales service work abroad.
Not only that, in 2010, Sinotruk changed its export business model, moved forward marketing management, divided the global market into six regional markets, and established 24 representative offices. Each representative office was responsible for the marketing service network in different regions. Planning and construction work. At the same time, in order to better cooperate with the development work in the international market, China National Heavy Duty Truck fully implemented the functions of the import and export system and personnel arrangements. First of all, it elaborated on the management responsibilities of the seven departments of import and export companies and the six large regional departments, clarified the main business processes in the front and rear, and divided the work according to the international market of the group companies, according to “people walking with the area†and “previously The principle of "front and rear" and "general after the first", optimized the allocation of human resources for all units, especially the large districts, and organized the business work between the general representatives of the major districts, the major regional divisions and the import and export companies. Transfer. In order to ensure the continuity of the main business during the work handover, China National Heavy Duty Truck Group has also set up a temporary vehicle resource protection work group. The chief representatives of the major regional departments and leading groups of the import and export companies are actively cooperating with the adjustment and handover work of the export system, grasping the familiarity with the division of labor in the regional business and department personnel, and closely tracking the carry-over of sales information. From the perspective of orders and major contract transactions, China Heavy Duty Trucks Division has achieved significant results in its handover work.
At present, China National Heavy Duty Truck has more than 70 distributors and nearly 300 after-sales service outlets in the world. The marketing network has covered the markets of 94 countries and regions. In addition, the "SINOTRUK" international market export brand declared by China National Heavy Duty Truck has received a number of honors for several consecutive years from the Chinese Chamber of Commerce for the Import and Export of Machinery and Electronic Products, and the Export Brand of Shandong Province's key cultivation and development. In a few short years, under the support of all sectors of society, “China Heavy Duty Truck†has become a well-known domestic brand, and “SINOTRUK†has also become a user recognized and loved in many countries and regions with the export of products. car brand.
The transfer method and structural adjustment have enhanced China Sinotruk's international market development and provided China National Heavy Duty Truck with opportunities for the development of international emerging markets: 300 A7 vehicles have been shipped to the Algerian market in April; nearly 200 KD parts in Morocco have also been shipped. Has arrived at the destination; Angola, Ethiopia and other traditional markets all kinds of large orders will soon be traded. Sinotruk has established a firm foothold in the international market and has enabled China Heavy Duty Trucks to establish a good image in the international market with high-quality heavy truck products.
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