- Best foreign business: Daimler-Chrysler is the first foreign car company to enter China. The DaimlerChrysler Group, which ranks fifth in the world, has done two major events in China this year: the investment of 1 billion Euros and the completion of a comprehensive cooperation agreement with BAIC; Together with Fuqi and Taiwan China, they set aside 200 million euros to establish a Mercedes-Benz light bus production base.
Because of these two major events, Dyke became the most active automobile group in China this year. It is not building a production base that has the largest market share like the masses, but is the most complete foreign product in the Chinese product line: two years later, The Group's products in China will cover a full range of Mercedes-Benz limousines, Mercedes-Benz heavy-duty trucks, Jeep SUVs, Mercedes-Benz light buses, Mitsubishi SUVs, Chrysler sedan, and Mercedes-Benz buses. Especially in the field of commercial vehicles and off-road vehicles, Dyke is expected to become the main force of the Chinese market.
Choosing Dyke as the best foreign company in the Chinese auto market this year, and considering the rejuvenation of its joint venture, Beijing Jeep, Beijing Jeep ended the 60-month losing streak with the Jeep 2500 and Pajero Speed ​​Run and called out Regain the slogan of domestic SUVs next year.
- Best joint venture: Beijing Modern One year ago, when Beijing Modern was just established, the outside world still doubted whether Beijing could do a good job in the automotive industry. Today, the performance of Beijing's modern production and sales of 55,000 vehicles has made the voice of suspicion into an exploration of its rapid development.
Commenting on Beijing Hyundai as the best joint venture this year is not entirely because it is the fastest-growing automobile company, but also because of its tremendous development potential and ability to handle the crisis during the past year.
Currently, Elantra has already gone offline. From the Sonata example, this mid-range car with excellent price/performance ratio is likely to succeed. Next year, Beijing Hyundai will be expected to reach 150,000 cars, which means that it will squeeze into the top five cars in China.
In addition, because of the cooperation between Beiqi and Dyke, it has caused great dissatisfaction in modern times and it has burst out of a cooperation crisis. In the end, through communication, the shareholders of Beijing Hyundai have restored mutual trust. The Chairman of Hyundai Group personally participated in the Elantra off the assembly line is proof!
- The fastest-increasing automaker: Wei Jianjun, chairman of Great Wall Motors, has made a leap forward for the gantry. This sentence is perfect for Wei Jianjun. The successful listing of Great Wall Motors in Hong Kong pushed Wei Jianjun, an unknown private entrepreneur, to the front desk. Its assets of 1 billion yuan also expanded to 2.8 billion yuan overnight, becoming the richest figure in the domestic auto industry. Wei Jianjun also jumped from No. 83 to No. 15 on the “Hurun version of the mainland's wealth rankings†and became the fastest-growing car figure.
Wei Jianjun’s soaring result is the result of many years of accumulation. His company’s Great Wall Motors has been grinding swords for ten years, firmly occupying the leading position in domestic pickup trucks and low-end SUV markets.
- Best Marketing Plan: Shanghai GM Shanghai GM may not have the best product, but it definitely has the best marketing plan talents. At the time when Sail was listed on the market, the "worse" that caused consumers to hold on to more than six months of purchase became a classic example of product marketing.
This year, Shanghai GM once again demonstrated its outstanding marketing capabilities in its two new models: Regal and Excelle. In particular, the listing of Excelle, from the earliest disclosure of the production of mid-range cars to the wind, to the Shanghai auto show machine "mysterious" debut, and then to announce the price, first push two luxury models, the market is only a prototype and a small number of goods vehicles Excelle drew the market's appetite in the past six months. Even when the Excelle was officially listed in volume, it was in short supply, and it was necessary to line up or increase the price by more than RMB10,000 to mention the current car, and it became a rare hot car in the auto market this year.
Excelle’s marketing plan successfully guided consumers’ eyeballs at the rhythm and became another marketing paradigm after Sail.
- Most popular news: For the time being, there will be no restrictions on private cars. For cars owners and car buyers who want to buy cars, Beijing’s message “will not restrict the development of motor vehicles by collecting license fees because of traffic congestion control.†It is a great news. You know, as a political center in Beijing, how to restrict private cars will cause a series of reactions across the country.
- The most inexplicable name of the car - as the first American sports car Leopard, Geely Beauty Leopard attracted eyeball is not a minority. Regardless of quality, this 1.3-1.5 litre displacement, gorgeous sports car after all fill the gaps in the country, and become a permanent collection of the National Museum.
However, what is even more interesting is the name of this car, the beautiful leopard. The beauty and the leopard, one is charming and feminine, one fierce and fierce, these two logically unrelated nouns are grouped together, it is considered to be “acceptableâ€, but it just gives the impression that the name of the car has not been graded.
- The most influential advertising - Toyota Overbearing Advertising made a product advertisement made a national "political controversy" shouting, FAW Toyota is also considered to be the first to open the domestic automobile advertising industry. In the end, although Toyota is displacing advertisements and apologizing, it is estimated that it will not have a big impact on sales for the time being. However, hegemony advertising still gives a lesson to this "most profitable" auto company.
- The most popular model: Golf Golf is a good car. At least for German consumers, this is a cheap, durable and durable car. It is a family car that the common people like. This civilian nature has enabled golf to sell more than 22 million vehicles, making it the world’s most sold vehicle.
However, this type of vehicle has been sold to China but it is “satisfied with land and water†and its sales have been flat. It has become a rare slow-moving vehicle for the smooth sailing of FAW-Volkswagen in recent years.
For the poor performance of golf, some people think that Chinese consumers do not know the goods, some people say that the models are older, new models of golf have been produced abroad, and FAW-Volkswagen is still holding the previous generation model as a money tree; others said that the price is too high , so that golf lost its civilian character...
"Golf phenomenon" is not a case in this year, and many models such as Gore, Audi A4, and Vizi which are popular in foreign countries have met with a cold encounter in China. The market is relentlessly telling manufacturers with this hot and cold contrast: China has its own particularity, and it is not taken for granted that foreign models are taken for granted in China.
- The most harsh words: Carlos Ghosn “The Chinese partner has almost zero contribution to the actual operation and managementâ€
In the joint venture, what position is China Automotive? If such a question is asked, the top executives of Chinese auto companies may come up with N different arguments. However, in the mouth of Nissan Motors CEO Carlos Ghosn, who was originally very sleek, he became a "Chinese partner, and in addition to providing low-cost labor and sales channels, his contribution to actual operations and management is almost zero."
Despite the harshness of the speech, it must be admitted that Ghosn is qualified to evaluate Chinese cars. Because on June 9th this year, Nissan only spent 8.45 billion yuan to co-operate with Dongfeng to establish the largest joint-venture automobile company in the country. It can be said that Ghosn took the treasure of the Nissan Ascendas on Dongfeng. It is estimated that the "cost killer" of this deep-seated business is intended not to provoke the Chinese partner.
Although harsh, perhaps exaggerated, it is hoped that this will not overshadow the partners. After all, we still have a lot to learn in terms of actual operations and management.
- The most "contradictory" news - - Car overheating and increasing investment This year's Chinese auto market has amplified the words and deeds of many manufacturers "indifferent." The most typical is the public chairman Bi Ruide, who just claimed in Europe to peers and analysts: China's auto growth is too fast, investment risk. But soon afterwards, it appeared in Changchun and announced that it would increase its capital in China by 6 billion euros together with its partners.
In fact, from the beginning of last year, the words like overheating in China have become a “spiritual episodeâ€. Until this year, the National Development and Reform Commission has also issued early warnings on auto investment. However, the lucrative profits of the automotive industry still attract many investors to enter the automotive industry. Chunlan, Kelon, BYD, and other powerful companies cross the industry and regard the car as a new pillar for future development.
These measures have flooded the media with news such as “overheated cars†and “increasing investmentâ€. Behind this contradiction, there are probably many issues such as the risks of investing in cars. Not many people can really say clearly.
- Signing Beiqi, Dyke begins full access to China
-Successful marketing planning has made the Excelle market react strongly - Golf, which is highly favored by the media when it is offline, is performing at a mediocre level - With the best-selling of Sonata, Beijing Hyundai has become the most eye-catching car company this year
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