Big microblogging battle terminal Changan Star S460 victory
Big microblogging battle terminal Changan Star S460 victory
The so-called non-confrontation does not come together, Changan Star S460 and Wuling Rongguang seem to have been born to be a pair of cricketers. From April this year, it made its debut at the Beijing Auto Show, and it was announced on the same day on June 13. No matter if it was a coincidence or fate, Changan Star S460 and Wuling Rongguang, as pioneers in opening up the domestic micro-micro market, constantly tit for tat, but It is always closely linked.
From space, to power, to price competition, the fierce battle between Changan Star S460 and Wuling Rongguang continues to heat up. At the same time, the two cars were the heavyweight new products of Changan and SAIC-GM-Wuling in 2008, which undoubtedly became the new battlefield for the two giant car giants to compete for the mini-car championship.
Today, after the full launch to the market at the end of June, Changan Star S460 and Wuling Rongguang have now entered the market for three months. With the fading of the climax of the listing, the battle between the eyeballs and the media has begun to shift to the terminal market. So in the consumer-led end market, who is more popular? Recently, the reporter passed back and learned about the mini-vehicle market in the country's key regions, bringing back the latest battles between two big micro-substances in the terminal market.
March of the Chang'an Star S460 victory
In recent years, the micro-vehicle market has become more and more pronounced in the direction of “broad and bigâ€, and it has gradually become popular among the people. The domestic micro-micro market has gradually exhibited a huge market capacity. Due to its obvious advantages compared with conventional micro-vehicles, both the "Shanxi's largest and most influential" Changan Star S460 and the "Asian Light Passenger" Wuling Rongguang have attracted a wide range of attention and buying interest.
Chang'an and Wuling's dealers all said that the recent number of telephone calls has increased by several times. Consumers who come to visit the car to test drive are in an endless stream. As the only two products in the market of large and micro-subsidiaries, Changan Star S460 and Wuling Rongguang have all experienced a straight-up trend after the opening of the market gate, especially the arrival of the “golden nine silver and ten†in the traditional car sales season. . It is understood that in the end-consumer market, the Changan Star S460 has been hotly sold after being listed on the national market. In the month of listing, sales of the Changan Star S460 reached 1,500 units, and a steady stream of orders continued to come in and continued to penetrate into the secondary market. The sales volume of the S460 also rose month by month. Even in the severe decline of the national car sales market in August, Changan Star S460 has maintained a strong growth momentum. Wuling Rongguang, as the first new car launched by SAIC-GM-Wuling in Qingdao in recent years, has also become the focus of the mini vehicle market. Although Wuling Rongguang had defects such as quality issues at the beginning of the listing, the sales were sluggish in the first two months, but with the rapid adjustment of the manufacturers, the orders accumulated before were released, and Wuling Rongguang started to gradually change its market performance since the third month. it is good.
In general, with the development of "broad and big" micro-vehicle consumption, the market of micro-micro-micro is growing and it has great potential. From the market sales in the first three months of entering the market, the performance of the Changan Star S460 was even better, and it was triumphant in the terminal market and Wuling Rongguang’s first confrontation.
Quality is the foundation of Kim Dawei’s winning market
With the expansion of the market for large and micro-subsidiaries, the listing of other companies, such as Dongfeng Junan and other large micro-subs, will increase competition in the market of big and micro-microblogging. What kind of micro-micro can ultimately win the market? The reporter found through surveys of large and micro-goal target terminal consumer groups that they were satisfied with Changan Star S460 and Wuling Rongguang in terms of space, carrying capacity, etc., and their product price acceptance was also large. In addition, the quality stability and reliability of automobiles have affected their purchasing decisions to a greater extent for such consumers, who have a wide range of mini vehicles as their means of production. The so-called "quality is gold", excellent product quality can achieve low use costs and low maintenance costs, and ultimately reduce costs and increase profits for users.
As the developer of the large and micro market, Changan Star S460 and Wuling Rongguang have their own advantages in product characteristics. The Changan Star S460, positioned as “Broadbody, Large and Micro-Customerâ€, has the unique technical advantage of widening wheelbase and the largest passenger and cargo warehouse capacity in its class of mini-vehicles, and is more outstanding in driving stability; Wuling Rongguang is positioned as “ "Asian light passengers" have a slightly longer body and are equipped with B-series engines that perform better in terms of power.
But in terms of quality stability and reliability, Changan Star S460 is even better. Changan Mini Vehicle adheres to the principle of “creating quality through technological innovation and leading the market with high-tech qualityâ€. Its mini-vehicle platform has undergone 10 years of market inspection and continuous improvement, and has achieved outstanding quality image in the mini vehicle field. Both Changan Star S460 and Changan Star 2 of the best-selling market are based on Changan's new generation of micro-vehicle platforms. It has undergone three years of R&D and design, and has been carefully designed and matched in terms of body, chassis, and safety collisions. It also continues this stability. Reliable quality DNA. Its chassis uses nine reinforced chassis beams and thick steel plate girders, which are more sturdy and strong, carry more load, and are more stable. The body's unique built-in dual-impact beams are more durable, safe and reliable.
SAIC-GM-Wuling is another micro-vehicle giant that has rapidly emerged in the domestic mini-vehicle market in the past two years. It has obvious advantages in terms of design concepts and marketing management. However, the new B-Series engine has a series of quality problems, although the power is strong but the problems are frequent and Wuling Rongguang is exposed at the beginning. Of course, with its strong corporate strength and development momentum, the quality of Wuling minicars is also constantly improving. As a result, the competition between Changan Star S460 and Wuling Rongguang will continue...
Changan Star S460 and Wuling Rongguang, a pair of Yan Jia, is a pair of rival competitors, not only together leading the arrival of the era of micro-micro-off, but also will promote the domestic micro-car market into the era of high-quality micro-car. At the same time, Changan and Wuling, the two major mini-car companies, are marching ahead in competition and will also promote the overall progress of the mini-vehicle industry, bringing consumers more products that meet the needs of society and have higher quality.
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